Get Mobile

12380093_924870187605066_1628778950_nLast week on Tuesday, the 1st of December I attended a mini conference in the Helix. The conference was about mobile phones and how businesses use them, there were 4 businessmen who gave us a talk about how they use mobile phones in the companies they work for. Our MC was Eoghan Stack, he started the conference and he introduced us to the guests. Eoghan works for the DCU Ryan Academy, he stated that Dublin has become a huge attraction for Foreign Direct Investment, as big international businesses come to Dublin, some of those businesses are: Google, Yahoo and Ebay.


The first guest that was introduced to us by Eoghan was Colm Dweyer. Colm works at Microsoft and he is the Head of Sales for Lumia. He gave us a presentation explaining his work, the evolution of telephones and about the new Microsoft Lumia that just launched. Colm informed us that 15 years ago the mobile speed was 48 kbp per second, in 2015 the mobile speed is up to 20.4 Mbps, we can clearly see a significant improvement. Colm told us that when he was younger he was thinking whether he should choose a career in the mobile industry or go into other areas, he stated that starting a career in mobile was one of the best decisions he ever made. He also talked about the new Microsoft Lumia 535 and 640. The Lumia 640 comes with a 5” display, with a 8.0 <P main camera and with 4G Network. The signature of the phone would be the retina recognition when unlocking it, most phones today have to offer fingerprint security, Microsoft decided to be innovative and create an iris recognition type of system for more security, as we all have an individual iris in our eyes no one would be able to unlock your phone.

Guest number 2 at our conference was Owen O’Byrne. He is The Head of Product at a company named Fire financial services. The company aims to change the current banking system with mobile baking. One could set up a business account within 24 hours. Their mobile banking system is integrated, accessible and safe.

Their mobile app has 2 versions. The way it works is one will request money from another person and the other person could accept to pay the sum demanded or to deny the payment. The system could be implemented in restaurants with a barcode scan system. After the consumer finished his/her meal in the restaurant they could scan the barcode from their bill and pay the sum requested, that way consumers won’t have to carry cash or credit cards around, which proves that this method of paying is very accessible.

The 3rd guest speaker that was introduced to us was Stephen Jio. He is the global social market manager for Dell. He stated that being a mobile worker is less stressful and less activity. Stephen also informed us that mobile workers need hardware that is able to perform at a professional level, up to date software and loads of data. Companies get data from social media users such as you, and me so they can analise it and come up with new ways to market their products.

Our last speaker for the night was Paul Berney. He works for a company named mCordis. He gave us a talk on how mobile phones are used in business and in marketing. He stated that because we developed shorter attention spans the future of marketing is in mobile. The predictions for 2020 are that there would be over 50 million mobile connections. Starbucks is a company that understands mobile extremely well, as the customer journey is easier with mobile, their revenue has gone up by 1.4 billion dollars for coffee we haven’t drank yet. Conversation is the key to success in mobile, in the past it was believed that content was the way to success, however content only creates conversation. Mobile platforms are influencing 19% in the UK stores. Mobile platforms have also changed the customer loyalty scheme. Privacy on the Internet and social media is a luxury as companies look through our social media profiles to gather information, so they can come up with new ways to sell products. Some of Paul advice for companies staring in mobile was:

  • Accept the new role of cmo
  • Mobile is a bridge between the digital world and the physical one
  • Educate yourself and others in order to understand mobile
  • Make it easy for people and consumers to use mobile
  • Ask consumers what they want
  • Creating value for customers


From this conference I got an insight on how businesses use mobile to reach customers and to sell their products, I was satisfied with the topics discussed and I believe that my knowledge about mobile in businesses has increased. The thing that I enjoyed the most in the conference was the fact that the guest speakers gave us an insight into the business mobile world, I enjoyed that because I spend a lot of time on my phone and now I believe that I have a greater understanding of mobile in general not just mobile in business.

Get Social


Last week on the 10th of November, I attended a mini-conference called Get Social as part of my Digital Innovation Creativity and Enterprise Module. At the mini-conference we had assigned seating, which meant I had to seat with my D.I.C.E. group.

The first person that was introduced to us was Darragh Doyle, which was the host of the event. He opened up the conference with a lot of humor as he showed us a few slides of funny tweets, or hilarious posts on social media. He also told us to use “# GetSocial15”on Tweeter so he could ask the guests our questions, the # ended up trending in Ireland.

The first guest speaker that we were introduced to was Paul Buckley; he is the head of Social Media in Aer Lingus. He talked about a project called Dublin to DC. He talked about the way he used tweeter to inform the customers, the company tracked and used trends related to the D.C. area, so more people will get engaged. Aer Lingus also used Snapchat as a way to promote the project; the snapchats were taken in a natural approach, so the users can relate to them. They used Instagram as well to show the customers their new route and to show how many activities one can undertake in Washington D.C. To increase awareness of the company, Aer Lingus also posted a video on Facebook, which documented the entire journey. Paul also gave us some advice for getting a job in Social Media, his advice was:

  • Make your own mistakes under your identity
  • Building up a personal brand
  • Find your interests and improve on them

I find his advice useful and I’ve already started to practice them as I’m trying to improve on my interests.

The second speaker we listened to was Damien Dunne. He works at Oracle as the Direct EMEA. He taught us something about Selling yourself on Social Media. He told us that when someone would be willing to hire us they would run background checks, so we should keep our social media clean, and take advantage of the background checks by posting things that would make one hire us, for example post about a charity event or a group team project. Some of his other advice was:

  • Develop a short list of companies you want to join
  • Build your professional profile
  • Share your knowledge
  • Find the right people
  • Start conversation online and offline

Basically just research the company you want to work for and try to get in contact with the right people inside that company.

Our third speaker was Nina Gallagher. She works at a company called Accenture Digital. She talked about how technology is increasing in businesses. She stated that 4 out of 5 top global businesses are digital at the core, companies such as Apple, Google and Microsoft. She explained how technology has infiltrated in all aspects of our lives, for example shopping, people would rather shop online on ebay or Amazon than go out in a physical shop. Entertainment: It seems like in the last 2 decades entertainment is mainly television and in the last decade the Internet started playing a big role in Entertainment, as people will prefer streaming a film online over going to the cinema. Learning is also digital now days, for example I get all my university notes online rather than getting books to learn from.

The fourth speaker that we had to listen to was Cian Corbett, he works at a company called Radical and he talked about the Evolution of Social Media. He started his presentation with a few humorous slides such as what my parents, friends think I do vs what I do. Then he gave us a few statistics such as the average European checks their phone about 150 times a day, which I can agree with since I consider myself addicted to technology. He also talked about how Advertising on social media is increasing. For example if you are a female and you change your Facebook status from single to engaged, you will begin to see on the side of your Facebook page ads for wedding dresses and wedding venues.

Some of his advice was:

  • Follow all the agencies
  • Write your own reputation

By doing that you would know what company you would like to work for, you would know what they want, and by writing your own reputation on social media you can be exactly just what they want.

The last guest speaker was Sean Donnelly. He talked about the customer experience imperative. One of his examples was Ryanair and Michael O’Leary. Michael used to call customers stupid and we all know that is not a very pleasant customer experience, however he stopped doing that and he started promoting his business better by introducing new offers and a more accessible website where people can book their flight with Ryanair, since he improved the customer experience the business has been more successful overall.

The conference ended with a Q&A panel with 5 successful business people. They answered questions on how to approach a employer and they gave us tips on writing a CV and approaching companies.

I was hoping to gain some knowledge about how businesses use Social Media in general, I was satisfied with the topics discussed and I feel like I have a greater knowledge about Social Media and Businesses. Small and Medium could use Social Media by looking at what consumer’s wants are and by advertising their business on social media such as Facebook and Twitter. What I most enjoyed about the presentation was the humor that some of the speakers used in their presentation and the advice that was given to us, however I feel like the conference was targeting the students in their final year as it was a lot about employment.