Last week on Tuesday, the 1st of December I attended a mini conference in the Helix. The conference was about mobile phones and how businesses use them, there were 4 businessmen who gave us a talk about how they use mobile phones in the companies they work for. Our MC was Eoghan Stack, he started the conference and he introduced us to the guests. Eoghan works for the DCU Ryan Academy, he stated that Dublin has become a huge attraction for Foreign Direct Investment, as big international businesses come to Dublin, some of those businesses are: Google, Yahoo and Ebay.
The first guest that was introduced to us by Eoghan was Colm Dweyer. Colm works at Microsoft and he is the Head of Sales for Lumia. He gave us a presentation explaining his work, the evolution of telephones and about the new Microsoft Lumia that just launched. Colm informed us that 15 years ago the mobile speed was 48 kbp per second, in 2015 the mobile speed is up to 20.4 Mbps, we can clearly see a significant improvement. Colm told us that when he was younger he was thinking whether he should choose a career in the mobile industry or go into other areas, he stated that starting a career in mobile was one of the best decisions he ever made. He also talked about the new Microsoft Lumia 535 and 640. The Lumia 640 comes with a 5” display, with a 8.0 <P main camera and with 4G Network. The signature of the phone would be the retina recognition when unlocking it, most phones today have to offer fingerprint security, Microsoft decided to be innovative and create an iris recognition type of system for more security, as we all have an individual iris in our eyes no one would be able to unlock your phone.
Guest number 2 at our conference was Owen O’Byrne. He is The Head of Product at a company named Fire financial services. The company aims to change the current banking system with mobile baking. One could set up a business account within 24 hours. Their mobile banking system is integrated, accessible and safe.
Their mobile app has 2 versions. The way it works is one will request money from another person and the other person could accept to pay the sum demanded or to deny the payment. The system could be implemented in restaurants with a barcode scan system. After the consumer finished his/her meal in the restaurant they could scan the barcode from their bill and pay the sum requested, that way consumers won’t have to carry cash or credit cards around, which proves that this method of paying is very accessible.
The 3rd guest speaker that was introduced to us was Stephen Jio. He is the global social market manager for Dell. He stated that being a mobile worker is less stressful and less activity. Stephen also informed us that mobile workers need hardware that is able to perform at a professional level, up to date software and loads of data. Companies get data from social media users such as you, and me so they can analise it and come up with new ways to market their products.
Our last speaker for the night was Paul Berney. He works for a company named mCordis. He gave us a talk on how mobile phones are used in business and in marketing. He stated that because we developed shorter attention spans the future of marketing is in mobile. The predictions for 2020 are that there would be over 50 million mobile connections. Starbucks is a company that understands mobile extremely well, as the customer journey is easier with mobile, their revenue has gone up by 1.4 billion dollars for coffee we haven’t drank yet. Conversation is the key to success in mobile, in the past it was believed that content was the way to success, however content only creates conversation. Mobile platforms are influencing 19% in the UK stores. Mobile platforms have also changed the customer loyalty scheme. Privacy on the Internet and social media is a luxury as companies look through our social media profiles to gather information, so they can come up with new ways to sell products. Some of Paul advice for companies staring in mobile was:
- Accept the new role of cmo
- Mobile is a bridge between the digital world and the physical one
- Educate yourself and others in order to understand mobile
- Make it easy for people and consumers to use mobile
- Ask consumers what they want
- Creating value for customers
From this conference I got an insight on how businesses use mobile to reach customers and to sell their products, I was satisfied with the topics discussed and I believe that my knowledge about mobile in businesses has increased. The thing that I enjoyed the most in the conference was the fact that the guest speakers gave us an insight into the business mobile world, I enjoyed that because I spend a lot of time on my phone and now I believe that I have a greater understanding of mobile in general not just mobile in business.